Strategy-led marketing support for complex products and ambitious brands.

Aviate Marketing is built on a simple idea.

The right story, told consistently, elevates brand confidence and business performance.

I help B2B teams and smaller consumer brands sharpen their message and show up consistently through content strategy and integrated communications (digital + traditional).

Practical support, senior thinking, and hands-on delivery when you need it.

Flexible support: freelance, part-time, contract, or embedded.

Let's Connect

WHO I HELP

Who I work best with

B2B teams with complex offers

Manufacturing, industrial, materials, aviation/rail supply chain, B2B services, sustainability-led businesses.

Growing businesses without a full marketing team

Founders and small teams who need strategic direction and consistent delivery.

Smaller consumer brands

Challenger brands needing clearer positioning, storytelling, launches, partnerships, and comms that build trust.

B2B Teams

Consumer Brands

Sustainability Marketing

Manufacturing Sector

WHAT I DO

I don’t do everything. I focus on the work that makes your story land and your marketing feel joined up.

Messaging

& Content

Positioning

Value propositions

Narrative + tone of voice

Content pillars

90-day content plan

Thought leadership

Integrated

Communications

LinkedIn and social content direction

Email campaigns

Partner comms

PR-ready messaging

Campaign planning and roll-out support

Sales Enablement

& Launch Support

Pitch decks

Product/initiative launch messaging Presentations, one-pagers

Partner toolkits

Contract Marketing

A flexible, senior pair of hands

Planning and coordination

Stakeholder management

Without a full-time hire

Let's Connect

HOW I WORK

Light-touch, pragmatic, and tailored to your capacity.

Clarify

Goals, audience, message, priorities

Create

A content + communications plan that fits your reality

Deliver

Assets, campaigns, and consistent output

Refine

Learn from what works and iterate

Selected experience

I’ve supported brands and teams across B2B and consumer markets — from global organisations to smaller founder-led businesses.

Global marketing and communications leadership across international markets

Sustainability and technical storytelling translated into customer-friendly messaging

Content strategy and LinkedIn thought leadership for B2B brand building

Campaign planning across owned, earned and partner channels

Trade, partner and stakeholder communications (when physical presence matters)

Let's Connect

What Clients Value

A few words from people I’ve supported (projects, retainers, and embedded work).

USA

"Iby’s extensive knowledge of the aviation sector and the challenges of the US market significantly contributed to our collaboration and growth initiatives. She provided invaluable support through customized sales tools, strategic social media partnerships, and a focused LinkedIn campaign, which helped us enhance our Douglass Interior Products / Muirhead partnerships presence in the US. Her expertise in trade shows, along with her expertise in creating compelling messaging, ensured that we effectively engaged the right audience and maximized our opportunities. " - Mike O'Toole, President Douglass Interior Products, Inc., USA

Japan

"Iby played an integral role in Muirhead’s expansion into the Japanese mass transport market. Her hands-on strategic approach, in-depth research and understanding of market dynamics, coupled with the fact that she was able to manage the logistics of organising a large trade show in a foreign country (Mass Transit Innovation, Japan), in a language she couldn't speak, was truly remarkable. She also supported the development of our local Japanese website and provided valuable assistance with the establishment of our social media and email campaigns, making a tangible impact on the market entry strategy. " - James Kemp, Founder of grege, Tokyo, Japan

USA

"I had the pleasure of working with Iby for about 3 years as we were the importer of record for her company's (IBHL) brands, and in particular her brand, Caorunn Gin. Iby is by far one of the most creative marketing minds I have worked with in the Beverage Alcohol space. Caorunn was always best in class in terms of its programming, brand positioning, visual identity and brand story. We realized 3 years of double-digit growth on the brand under Iby's leadership. In addition, Iby is a Commercial thinker and knows how to blend sales and marketing ideas together to create one unified approach for her brand. My sales team loved working with Iby because she had the ability to think from an execution perspective, provided the tools the team needed, did so with a partnership mentality and at the end of the day, ensured that everything remained "on brand". - Evan Cohen, President, USA Sales - 375 Park Avenue Spirits, a division of Sazerac Company, USA

About

Strategic B2B and B2C Marketer | Business Development Ally

I’m Iby Bakos-Tonner, a marketing and communications professional with senior-level experience across brand strategy, content, and integrated campaigns.

I combine strategic clarity with hands-on execution, and I’m especially strong at turning complex stories (technical, sustainability, stakeholder-heavy) into messaging people understand and trust.

If you’d like to explore whether I can help, feel free to reach out in whatever way is easiest.

Certifications

MBA in International Business
Chartered Marketer (MCIM – Chartered Institute of Marketing)
CIM AI Marketing
CIM Content Strategy
LinkedIn Certified Marketing Insider - Organic & Paid Media
Green Cabin Alliance Member

Tools & Platforms

CRM & Automation – HubSpot, Salesforce, Microsoft Dynamics, MailChimp
Content & Assets – Canva Pro, WordPress, Sprout Social, WIX, ClickDimensions, Umbraco
Analytics & Reporting – GA4, SEMrush
Organic & Paid Media – LinkedIn, Meta Ads, X/Twitter, YouTube, Traditional Media
Collaboration & PM – Asana, Microsoft Teams, Teams Planner, SharePoint, Zoom

Core Capabilities

Strategic marketing planning & GTM campaigns
Brand positioning & demand generation
Content strategy & LinkedIn thought leadership
Sales enablement & trade show support
Cross-functional collaboration & agile project delivery

Let’s Grow Your Business

Ready to turn strategy into results? Whether you are exploring a single project or seeking ongoing support, AVIATE Marketing is here to help. Please get in touch, and you can expect a response within 1–2 working days. Let’s start with a conversation, focused on your goals and tailored to your pace.

📩 iby.bakos-tonner@outlook.com

📍 UK-based. Operating internationally with multilingual expertise, EU/UK passport, and cross-market experience in the UK, EU, USA, and ASEAN.

Not quite ready? Let’s connect on LinkedIn instead.

Page updated

Google Sites

Report abuse