Competitive Market?

Tight Resources?

We Deliver Growth.

Without the Overhead.

AVIATE Marketing bridges strategy and execution to generate leads, build credibility, and deliver commercial results.

B2B marketing and business development for the aviation and rail supply chain. And beyond.

Senior expertise without the cost of a full-time hire or the overhead of a traditional agency.

Flexible support: freelance, part-time, contract, or embedded.

Let's Connect

Marketing That Moves the Needle

Not just visibility—viability, growth, and sales.

AVIATE Marketing is built for B2B manufacturers navigating complex markets, technical products, and sustainability goals, particularly in the aviation and rail supply chain.

With experience in both industrial manufacturing and consumer marketing, from new product launches to market entry and brand positioning, AVIATE Marketing turns insight into action—and opportunities into pipeline.

You get senior-level marketing expertise, backed by the latest digital and AI tools. No full-time overhead. No traditional agency fluff. Strategic thinking, smart execution, and measurable outcomes.

Aviation

Rail

Supply Chain

Manufacturing

B2B Marketing That Drives Growth

AVIATE Marketing supports every stage of your customer journey.

Awareness

Building credibility and market visibility

LinkedIn Strategy & Lead Gen

Brand Positioning & Identity

Brand Guideline & Playbook

Thought Leadership & Content

PR & Visibility Campaigns

Consideration

Engaging prospects with value-led messaging

Sustainability & ESG Communications

Safety Standards & Regulatory Framework

Sector-Specific Sales Enablement

Targeted Multi-Channel Campaigns

Exhibitions, Trade Shows & Messaging

Conversion

Driving action and measurable growth

Presentations & Pitch Decks

Sales Collateral & Tools

Inbound & Outbound Lead

Go-to-Market Strategy

Business Development Support

Let's Connect

The AVIATE Marketing approach is customer-led, commercial, and hands-on. For larger or more complex projects, trusted specialists in PR, design, or video can be brought in as needed, carefully selected to match your brief and ensure high-quality delivery, every time.

Laser-Targeted

Demand and Lead Generation

Customer-Centric

International Business Development

Future-Proofed

Sustainability and Regulatory Messaging

What Clients Say

Trusted by clients across sectors. Hear how strategic marketing and commercial execution made a measurable impact.

USA

"Iby’s extensive knowledge of the aviation sector and the challenges of the US market significantly contributed to our collaboration and growth initiatives. She provided invaluable support through customized sales tools, strategic social media partnerships, and a focused LinkedIn campaign, which helped us enhance our Douglass Interior Products / Muirhead partnerships presence in the US. Her expertise in trade shows, along with her expertise in creating compelling messaging, ensured that we effectively engaged the right audience and maximized our opportunities. " - Mike O'Toole, President Douglass Interior Products, Inc., USA

Japan

"Iby played an integral role in Muirhead’s expansion into the Japanese mass transport market. Her hands-on strategic approach, in-depth research and understanding of market dynamics, coupled with the fact that she was able to manage the logistics of organising a large trade show in a foreign country (Mass Transit Innovation, Japan), in a language she couldn't speak, was truly remarkable. She also supported the development of our local Japanese website and provided valuable assistance with the establishment of our social media and email campaigns, making a tangible impact on the market entry strategy. " - James Kemp, Founder of grege, Tokyo, Japan

USA

"I had the pleasure of working with Iby for about 3 years as we were the importer of record for her company's (IBHL) brands, and in particular her brand, Caorunn Gin. Iby is by far one of the most creative marketing minds I have worked with in the Beverage Alcohol space. Caorunn was always best in class in terms of its programming, brand positioning, visual identity and brand story. We realized 3 years of double-digit growth on the brand under Iby's leadership. In addition, Iby is a Commercial thinker and knows how to blend sales and marketing ideas together to create one unified approach for her brand. My sales team loved working with Iby because she had the ability to think from an execution perspective, provided the tools the team needed, did so with a partnership mentality and at the end of the day, ensured that everything remained "on brand". - Evan Cohen, President, USA Sales - 375 Park Avenue Spirits, a division of Sazerac Company, USA

Why Manufacturers Choose AVIATE

You need more than ideas. You need outcomes.

Extensive experience across global manufacturing and premium FMCG.

Senior B2B marketing leadership—without the full-time cost.

Flexible delivery: from one-off projects to embedded partnerships.

Strategy and execution, tightly aligned to sales and commercial objectives.

Proven success in demand and lead generation, brand positioning, and market expansion.

Certified in LinkedIn strategy, digital marketing, and B2B growth marketing best practices.

Let's Connect

Meet Iby Bakos-Tonner

Strategic B2B and B2C Marketer | Business Development Ally

Led global marketing in aviation & rail supply chain, luxury & premium consumer goods sectors.
Delivered qualified leads, opened new markets, and supported international sales growth.
Collaborates with sales, technical, and sustainability teams, never works in a silo.
Pragmatic, commercially focused, and fluent in turning complexity into opportunity.
Global experience across the UK, EU, USA, and ASEAN.

Marketing should support business development. AVIATE Marketing does.

Let’s start the conversation with your commercial goals.

Certifications

MBA in International Business
Chartered Marketer (MCIM – Chartered Institute of Marketing)
CIM AI Marketing
CIM Content Strategy
LinkedIn Certified Marketing Insider - Organic & Paid Media
Green Cabin Alliance Member

Tools & Platforms

CRM & Automation – HubSpot, Salesforce, Microsoft Dynamics, MailChimp
Content & Assets – Canva Pro, WordPress, Sprout Social, WIX, ClickDimensions, Umbraco
Analytics & Reporting – GA4, SEMrush
Organic & Paid Media – LinkedIn, Meta Ads, X/Twitter, YouTube, Traditional Media
Collaboration & PM – Asana, Microsoft Teams, Teams Planner, SharePoint, Zoom

Core Capabilities

Strategic marketing planning & GTM campaigns
Brand positioning & demand generation
Content strategy & LinkedIn thought leadership
Sales enablement & trade show support
Cross-functional collaboration & agile project delivery

Support for Startups & Small Businesses

Big ideas need more than word of mouth. Many founders have a brilliant product or service, but feel stuck when it comes to reaching the right customers. Whether B2B or B2C, in any sector, a clear marketing strategy can make all the difference.

AVIATE Marketing provides practical, customised support ranging from one-off coaching and mentoring sessions to help you develop your own plan, to hands-on delivery if you prefer not to go it alone.

Flexible, affordable, and designed to help you grow with confidence.

Let’s Grow Your Business

Ready to turn strategy into results? Whether you are exploring a single project or seeking ongoing support, AVIATE Marketing is here to help. Please get in touch, and you can expect a response within 1–2 working days. Let’s start with a conversation, focused on your goals and tailored to your pace.

📩 iby.bakos-tonner@outlook.com

📍 UK-based. Operating internationally with multilingual expertise, EU/UK passport, and cross-market experience in the UK, EU, USA, and ASEAN.

Not quite ready? Let’s connect on LinkedIn instead.

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